In 2005, the Scottish SPCA embarked on a massive re-branding initiative to highlight that the Scottish SPCA is just that, the agency that prevents cruelty to animals in Scotland. All to often the Scottish SPCA is confused with the RSPCA, which operates in England and Wales only. As part of this re-branding we also launched our first television advert which has had an extremely positive effect on raising the profile of the Society within Scotland.
Following on from this rebranding we have also undertook to redesign our website to link in with our new identity. Our new website provides more information on the work of the Society, easier navigation and a greater interactive element. Please log onto the new Scottish SPCA website for further information on our work and how you can support us.
